I'm an applied AI consultant

I prefer using the term leverage over automation because I’m more interested in helping people do more with less as opposed to simply automating what already exists. I help small teams achieve more by using AI to take on repeatable, judgement heavy work that would otherwise require additional resource.

Traditional automation relies on fixed rules and brittle workflows that are expensive to maintain and quick to break as the business changes. Instead, I design AI driven systems that work towards clear business goals and handle real world unpredictability.

Well designed AI systems increase in value over time.

When an agentic system is built around clear goals and boundaries, improvements in AI capability translate directly into better performance. This means a longer system lifespan and value that compounds as technology improves.

A recent example was an Agentic research assistant for insurance quoting. Given a company name, it automatically identified the correct official website, gathered the required company information, and delivered clean, structured data ready for quoting. The result was faster quotes and more consistent data.

Your data contains signals about what is likely to happen next. When used well, it becomes a decision making advantage rather than being used purely for reporting.

By applying predictive models to sales, customer, and operational data, I help organisations understand probabilities rather than guesses. This includes identifying which leads are most likely to convert and which actions are most likely to deliver results.

The goal is not to replace human judgement, but to amplify it. Predictive systems give decision makers clearer insight into risk and opportunity, allowing resources to be allocated more effectively and important signals to be seen earlier.

With over 20 years of software development experience, I have the expertise to deliver end-to-end AI solutions. Ensuring it fits into existing workflows rather than becoming another unused tool.

This includes integrating with APIs, cloud platforms, and internal systems, as used in a cloud based voting platform where reliability and security were critical.

I manage the full lifecycle from planning, architecture, and implementation through to deployment and ongoing optimisation, ensuring the system continues to deliver value as your business evolves.