Strategic Technology Advisor for B2B SaaS
Making the hard decisions and seeing them through.
Modernising established B2B SaaS
I've spent a lot of time inside older B2B SaaS products. That experience shapes how I approach modernisation. Rarely a rewrite. More often a long run of decisions about what to keep, what to replace and in what order. Made with the people who'll have to live with them.
Engagements can begin with a technology assessment, a few weeks getting to know the business, the product and the code well enough to advise on them properly. It also stands on its own where there's a single decision to settle.
01
Product & Technology Strategy
I help B2B SaaS companies shape product and technology direction, creating practical roadmaps that balance customer needs, commercial priorities, technical reality, and long-term value.
02
Risk & Governance
I help make the risks behind those decisions visible and manageable, adding the right level of structure, ownership, and governance without slowing delivery down.
03
Applied Research & Prototyping
I use focused research, experiments, and prototypes to test the most important assumptions, reduce uncertainty, and strengthen the roadmap before serious investment.
Planning the modernisation of a safety-critical SaaS product
How an advisory engagement took a long-established, safety-critical B2B SaaS product from a vague need to modernise to an evidence-led delivery plan.
High-performance, cloud-based voting platform
A high-performance, cloud-based voting platform built for Channel 4's interactive talent show The Singer Takes It All, handling up to 300,000 concurrent users securely on AWS.
Improving data quality in insurance quoting with AI
An agentic research assistant that turns a company name into reliable, structured data for live business insurance quoting
Trusted by leading organisations
Some of the great companies I've had the pleasure to work with.
Using AI on an existing codebase without handing over ownership
AI agents can do real work on an old codebase. One way to get the benefit without losing control is small but fast changes, read by a person.
Moving a 20-year-old SaaS product onto GitHub
Lessons learned moving source code, development workflows and operations into the GitHub ecosystem.
Modernising legacy SaaS without a big-bang rewrite
A staged modernisation, starting with the customer-facing experience, can give an ageing product a future without betting the business on a multi-year rewrite.