Strategic Technology Advisor for B2B SaaS
Making the hard decisions and seeing them through.
Modernising established B2B SaaS
Products that have sold well for ten or twenty years carry a lot. Customers who depend on them. Code nobody fully remembers. Processes built around both. I work with a small number of these companies to decide what should change and in what order, then stay to see it through. That includes where AI genuinely helps, and where it doesn't.
01
Product & Technology Strategy
I help B2B SaaS companies shape product and technology direction, creating practical roadmaps that balance customer needs, commercial priorities, technical reality, and long-term value.
02
Risk & Governance
I help make the risks behind those decisions visible and manageable, adding the right level of structure, ownership, and governance without slowing delivery down.
03
Applied Research & Prototyping
I use focused research, experiments, and prototypes to test the most important assumptions, reduce uncertainty, and strengthen the roadmap before serious investment.
"We don't know what to do."
The technology assessment is a defined three to six week project. What should change, why it matters, and what should happen first, backed by evidence and recorded so it holds.
"We know what to do. Help us do it properly."
Advisory is an ongoing monthly engagement. Decisions worked through as they arrive, risks kept visible, and hands-on implementation where appropriate.
Planning the modernisation of a safety-critical SaaS product
How an advisory engagement took a long-established, safety-critical B2B SaaS product from a vague need to modernise to an evidence-led delivery plan.
High-performance, cloud-based voting platform
A high-performance, cloud-based voting platform built for Channel 4's interactive talent show The Singer Takes It All, handling up to 300,000 concurrent users securely on AWS.
Improving data quality in insurance quoting with AI
An agentic research assistant that turns a company name into reliable, structured data for live business insurance quoting
Trusted by leading organisations
Some of the great companies I've had the pleasure to work with.
Moving a 20-year-old SaaS product onto GitHub
Lessons learned moving source code, development workflows and operations into the GitHub ecosystem.
Modernising legacy SaaS without a big-bang rewrite
A staged modernisation, starting with the customer-facing experience, can give an ageing product a future without betting the business on a multi-year rewrite.
AI compliance for SMEs
Even if the EU AI Act doesn't apply directly, the Act is already influencing client expectations and international best practice, making alignment a smart move for non EU organisations